Manage every homebuyer moment while it's happening.

Only 18 of the 19 touchpoints are surveyed. Stop 16, the Thank-You Note, is a mailed card, not a survey. No buyer receives more than one survey in any 7-day window, and any touchpoint can be turned off. When stops fall close together, such as contract day, escrow opening and the team introduction call, HTMS holds the next survey until the window clears. Each survey takes under a minute, is tied to a real moment the buyer just experienced, and gets at most one reminder.

Yes. Many builders start by running HTMS alongside an existing benchmark survey, including Eliant and TrustBuilder, both now part of Zonda. HTMS handles real-time touchpoint management while your current program continues for industry rankings.

AI recommends; people decide. Every alert includes the buyer's original words so your team can verify the reading, and escalation rules are tuned with your field evaluation data.

HTMS texts only buyers with consent on file, honors "Reply STOP" opt-outs immediately and uses registered business sender numbers (A2P 10DLC) as U.S. carriers require. Buyers without text consent, or who reply STOP, get the survey link by email instead, and every survey email has an unsubscribe link.

The standard 19-touchpoint library, with ready-made questions, comment prompts and action rules, can be live on a field evaluation community in weeks, then customized.

You do. The builder owns its buyer data. HTMS will never use one builder's data to train models for another builder, and will use anonymized, aggregated data for any HTMS benchmark index only with that builder's written permission. Buyer data is encrypted and access is limited by role.

A card. About 45 days after closing, the Sales Counselor mails a handwritten card. HTMS logs it as complete and sends no survey, so 18 of the 19 touchpoints are surveyed.

They are analyzed right away and queued for the next morning digest, and the owner alert goes out at the start of the next business day. Anger, legal-risk and cancellation-risk language escalates to the owner's supervisor immediately, and safety-risk language also goes to your on-call contact, at any hour.

The Community plan, at $69 per closing for 61 to 170 closings a year. The annual cost rises smoothly with volume: $4,188 on Starter at 60 closings, $4,209 on Community at 61, $11,730 at 170, then the Builder plan minimum of $12,000 until about 204 closings, where $59 per closing takes over. There is no price jump when you grow from one plan to the next.

You pay your normal plan fees from day one. For the first 10 builders, that is the $49 Visionary Builders rate with the Builder plan's $1,000 monthly minimum. Client satisfaction is 100% guaranteed. If, in the first 90 days, for whatever reason, you do not feel satisfied with the process and the program, HTMS returns 100% of the amount paid. The guarantee is unconditional within the 90-day window. If you decide to move forward with the program after the 90 days, nothing changes: same terms, same pricing. If you receive a refund, service ends and you receive an export of your data. Running HTMS alongside your current survey is welcome, at the normal rate. If you are replacing a survey contract at renewal, your switch credit of up to 3 free months starts after day 90, so it never reduces the fees covered by the guarantee; if you ask for a refund, the credit does not apply.

No. Every plan includes all 19 touchpoints, but most builders should not start there. The book recommends starting with four surveyed moments on one community: the Finish Selections Session, the Hard Hat Framing Tour, New Home Orientation and the 30-day Feedback Check-In. HTMS has a start-with-four setting, a launch checklist and a 90-day rollout tracker. Add moments one at a time once the weekly meeting runs smoothly and every concern gets its call.

Data export is included on the Enterprise plan. On every plan, the builder owns its buyer data, and HTMS will never use one builder's data to train models for another builder. If you receive a refund under the guarantee, service ends and you receive an export of your data.

During field evaluations, check-ins timed from closing (30 days, 6 months and 1 year after closing) are sent on their date once the closing is recorded. For appointments and in-person visits, such as the 60-day homeowner care visit, the owner receives a reminder before the appointment and confirms it afterward with one tap: completed, rescheduled, buyer didn't show or canceled, and only then is the survey sent. You choose whether those three check-ins are date-based. Your office can also record completions by CSV upload or manual entry. CRM integration is Phase 2, not a field evaluation feature.